I said on other occasions that the Corporate Social Responsibility is not new . We all buy products or services and would like to receive the entities behind them held our own values why CSR is important, even when there is something basic from barter. I recently learned of the existence of alternative Responsible and I bring to my blog because I believe your show is not wasted.
This 'Think Tank' was born in September 2007 with the intention of promoting corporate social responsibility.
Manifesto for Corporate Social Responsibility
We come from very different professional fields and share a common vision of Corporate Social Responsibility (CSR). Our positions political and ideological are different and yet agree on the importance of CSR to form a more just, more socially cohesive, environmentally sustainable. We also agree that socially responsible companies are therefore more productive, increase their value and thus are better able to compete in the global market.
Nothing personal or material calls us, just our intellectual interest and our common concerns on this issue for our country and our companies. We encourage our agreement on initiatives and proposals aimed at promoting an entrepreneurial culture and commitment renewed with their social and environmental. Since many different fields, politics, college, communication, business, work and develop normally and space aspects of CSR, and although we do not always coincide, we are convinced that our country should make an effort notable for its companies, institutions and corporate organizations develop a culture of social responsibility that allows them to growing not only more competitive and increase their corporate reputations, but also serve as benchmarks and driving the development of CSR and sustainability in our country and all those they operate.
why we want stating:
1) CSR, much more than a management technique of the company or a plan of your internal or external activity is, or should be, a way of conceiving the social role of business in new society. "Corporate social function? Yes we know that the business is the engine of economic activity, that its objectives are the benefits and profitability in the production of goods and services demanded by the market, but the purpose of economic activity is to enhance the welfare of individuals and companies that serve this purpose are more worthy of esteem and social standing. The company is not an island, so it will cost you achieve your goals if it is abstracted from its human environment, if you forget that its decisions affect the community in which it operates, if neglected, labor and environmental impacts, if he acts in multiple places in the world without a modicum of dignity ground work and respect for human rights . From this it follows that the company's strategy should integrate the results of his numerous dialogues with their stakeholders and as a result, will have a social function inherent in their being and being in the world. Without that vision, hardly get your business thriving.
2) The CSR is not a cyclical movement. There are powerful reasons that drive, arising from the profound changes taking place in relations between business and society. Citizens and as shareholders and as consumers, rights holders on businesses that give rise to a new "corporate citizenship." Civic organizations expressing social values \u200b\u200band aspirations in terms of citizens' demands to companies. Government establishing a new framework for relations with business. Media reporting on internal and external activities of companies in a growing development of transparency in economic information. All this in a context of sociological and ideological changes on the social standing of the employer and revaluation role of business in society, who are promoting a new ethic of the company, and a requirement for transparency, new commitments based society.
3) As in the eighties, a new culture of quality went into the production processes from around the world, CSR is here to stay, driven by these changes. These circumstances have increased as a result of increased real business impact on society, either because their decisions affect whole communities, and because their working conditions shape the socio habitat, and that their production processes severely alter the ecosystem . Companies are much more powerful from the state and the unions, because, ultimately, are the ones who move and generate economic flows, but are also more vulnerable to citizens and society, precisely because that power them at the center of their interests. Firms are more determinants of the resulting company and so many players believe that we should make a social model just, dignified and sustainable. Therefore I claim to be socially responsible. CSR is set and the necessary background for a new social contract that sees companies / institutions based on values \u200b\u200bthat create value. The company at the end of S. And early twentieth century, the company's future, should play a different role so far starred. Citizens sue companies and their managers, who are part of society itself, which, including its goals and duties (to create wealth and produce results, provide employment, be efficient, productive and innovative) are capable of working and service in a more human and habitable.
4) Of course the culture of the company is not required by law. Conceive of CSR as a voluntary approach, based on compliance with the standards and inspired by the search for responsible responses to the demands and problems faced by the business interest groups. It is not possible to regulate the voluntary, but accept and recommend public intervention in those areas that promote the development and promotion of this culture of transparency and fair competition in their practices.
5) There is no single way to design and implement CSR in companies. There are huge differences between sectors of economic activity among the countries in which firms are active in their size and the rhythms and emergency room each. We recognize the desirability of standardizing the reporting and verification systems of CSR, but we consider essential to stress the flexibility and individualization in business at the time to implement CSR policies. Each company is a world and it belongs only to the design and implementation of CSR policies more appropriate.
6) We are aware that short-term, CSR policies may involve increased costs. But we are convinced that only by developing practices to excellence at all levels, companies may continue to be leaders in the world or aspire to be. We want our companies, respect, esteem and well considered. They are formed in reference to Spain in the world. We compete with quality and social responsibility. We contribute our companies do the demands of a sustainable development model and to dignify work and future employment. Therefore, rather than incremental cost, we can talk about investment in a more innovative management system.
7) We are concerned about the growing confusion between CSR and Corporate Social Action. Social marketing is not social responsibility and some want to stay just that, and although there are extraordinary, and increasingly better social action initiatives, CSR is much more than Social Actions point. Because we want competition in CSR is fair and not tamper with this value, we advocate a comprehensive culture of CSR, based on dialogue with the groups and stakeholders of the company and made gradual but seriously. Flexible but comprehensive manner to all levels of business activity.
8) In the same way we emphasize the importance of job quality as an indispensable basis of a comprehensive policy on CSR. Work is not like any other factor of production. There is an input cost, not a commodity. By contrast, the labor market is a social institution, ie a framework of social norms that dignify the job. The constant devaluation and rising labor conditions in the globalization of production, forcing us to highlight the level of industrial relations in any approach to a comprehensive policy on CSR. There is no compliance CSR of law and without decent work. Since 1999 the ILO reiterated that the primary purpose of employment in the world is "to promote opportunities for men and women to obtain decent and productive work in conditions of freedom, equity, security and human dignity."
Therefore we propose:
collectively to express our voice stronger, more diverse our view, more representative and therefore more important to our proposals. We want to promote reflection and encourage the cultural conversion of the companies in Spain and around the world.
propose initiatives to the business community, university institutions, social organizations and civic organizations in general that relate to this issue. We offer our proposals, our alternatives and modestly, our solutions to the myriad problems associated with this corporate culture and are currently under discussion in all European countries.
We intend to contribute to public debate by providing critical perspectives that enrich and improve practices and initiatives that occur in this area.
Because we know that there are many obstacles and difficulties of a comprehensive policy on CSR. Either because it takes many years to share these ideas and translate them into general practice. Whether it objectively, the translation of CSR in SMEs, it is laborious and complex. Whether the lack of approved international standards for responsible business conduct assessment. Either because there is still an informed enough to exercise their social responsibility requirements of companies, in their opinions, in their consumption, savings and investments ethical orientation.
For these and other reasons, we know that CSR should be disseminated, explained, reasoned, encouraged.
For all that we signed this manifesto and pledge to keep talking, writing and working in favor of Corporate Social Responsibility.
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